About us

Trent and Jared, and the team.

A small crew that builds the follow-up, booking and dashboards for service businesses, and stays on the call until it works.

Book a free 30-min call

Skilled before AI. Remarkable with it.

The people behind it

You'll talk to Trent and Jared.

Fifty-five seconds on the call you miss while you're on a job, and what happens to that customer. Stick around for the blooper at the end.

Meet Trent and Jared · 55 sec1

The team

The people you'll work with.

Trent and Jared run every project. Leo and Allan build your automations and dashboards alongside them. Tap a card to meet their mascot.

  • Trent Crane

    Co-founder & CEO · The Hunter

    Trent Crane is co-founder and CEO of Clutch City AI and a graduate of BYU's Marriott School of Business, where he studied entrepreneurship. In 11 years in solar, he oversaw more than $100 million in sales, exited his solar company to a publicly traded company and spent three years in its corporate leadership. He credits that acquisition to the technology and systems he put in place. Today he helps service businesses put the same kind of systems in place, closing more deals and cutting manual work with AI and automation. He also founded Hunt Warz, a hunting competition TV series. Outside of work, Trent serves as a church leader and school board member, coaches flag football, and is raising four kids with his wife.

  • Jared Bender

    Co-founder & CTO · The Nomad

    Jared Bender is co-founder and CTO of Clutch City AI, where he leads technology and marketing for every client. He's been hooked on business since he was a kid, from selling duct-tape wallets to fixing computers for retirees. He started making videos at 13 and has since logged 10,000+ hours editing for YouTubers with millions of subscribers. He was the go-to tech person at a venture capital firm before working at StoneSpot and Coastal Acquiring Secure Holdings. Now he builds systems so no lead slips through and owners can see their numbers at a glance. He's an Eagle Scout, one of four siblings, and still the person his whole family calls for tech help.

  • Leo Camacho

    Creative Technologist · The Contender

    Leo Camacho builds the core of our clients' Clutch City systems: the CRM, automations, ad tracking, campaigns and creative. His background is international business, with accounting training on top, and he's built predictive dashboards and AI tools for large operations, including Heineken México. He believes AI works best in the hands of someone who already knows the work: the knowledge and method come first, and AI makes the result sharper. Now he brings that to every client, always looking for a better or faster way to solve their problem. Off the clock, he's still building. It's what he likes doing most.

  • Allan Dave

    Integrations & Dashboards Specialist · The Director

    Allan Dave handles the heaviest technical builds behind our clients' Clutch City systems: custom integrations that connect it to the other tools a business already uses, custom dashboards, and complex CRM builds that need custom code. He's spent more than 10 years in digital marketing and has sat in nearly every seat: media buyer, funnel builder, web developer, app developer and sales manager. Now he puts that experience into every build, so the dashboards he makes show what owners actually need to see: ad spend, campaigns and revenue. Outside of work, he directs short films and hosts a radio show.

How we work with you

Every call recorded.
Nothing forgotten.

Every call with us is recorded and summarized into a shared workspace you can open anytime: what we talked about, what we changed in your account, and what's next.

  • A summary and action items after every call
  • A “what we built this week” changelog
  • Your workspace. Share it with your office manager.

Shared workspace, powered by Notion

ClearFlow Water is a made-up business.

ClearFlow Water / Client Hub / Calls Shared with you

ClearFlow Water × Clutch City

Account manager Clutch City teamNext call Thu, Oct 22

CallDateStatus
Weekly check-in Oct 15 Summarized
Ad review: fall promo Oct 8 Summarized
Onboarding kickoff Oct 1 Done

Summary, Oct 15

Leads up from the fall promo. Mike wants faster follow-up on the big softener quotes.

  • Add a day-2 text to big-quote follow-up (done)
  • Mike: send 5 new install photos
  • Review ad spend on Oct 22

What we built this week

  • Big-quote follow-up (3 texts, 1 call task)
  • Updated the missed-call text wording
  • Review request after “Job complete”

What owners react to

The parts clients light up about aren't the flashy ones.

The dashboards they open every morning. A form that takes seconds after each appointment. Pipelines that show who's doing what. Here's what we build most often.

Most-praised · Dashboards

One screen for leads, appointments, close rate and speed to lead.

Built on your account's data and split by lead source and rep. This is the build owners react to most, and some teams open it every day.

Leads
142
Booked
61
Close rate
38.2%
Speed to lead
0:41

Example · ClearFlow Water, last 30 days

A home-services team · a solar installer · a turf installer

Sales teams · Disposition forms

Log the outcome before you leave the driveway.

Customer
J. Rivera
Appointment
Tue 4:30 PM
Rep
Mike

The customer, appointment and rep are already filled in, so the rep just taps the outcome. Anything left without an outcome shows up on the dashboard.

A solar installer · a home-services team

Websites · Lead forms

Forms that ask the right questions.

Short, clean intake forms that send every answer straight into the pipeline with its source attached.

A water-treatment company

Pipelines · Rep attribution

Every deal has an owner and a stage.

Setter and closer fields, a canceled stage when you need one, and deal values your team can actually see.

An outfitter · a solar installer

Support · Hands-on

We stay on the call until it works.

Training, troubleshooting and quick fixes, from phone trees to account access, from the people who built your system.

A solar installer

Client stories, quotes and results will only be published with each client's written permission. Form values are made up.

Free 30-minute call

A plan, even if you never hire us.

You leave the 30 minutes with a written plan for your business, even if you never hire us.

Book a free 30-min call

Free 30-minute call

Let's look at your business.

Pick a time with Trent and Jared. We'll look at how leads reach you today and tell you honestly what we'd build first, whether you work with us or not.

What you leave the call with

  • A written plan for what to automate first
  • How it fits the tools you already use
  • An honest answer if we're not a fit

You'll talk to us, not a sales rep.

  • Trent CraneCo-founder & CEO
  • Jared BenderCo-founder & CTO

Rather talk now? Call or text (619) 940-1615 or email [email protected]

Prefer a full page? Open the calendar

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Face to face, every week

Calls with us might be the highlight of your week.

We do this on video, not in a ticket queue. Every call is recorded and summarized for you.

The Clutch City crew

  • Three of the Clutch City crew on a video call, cheering and throwing peace signs
  • Two of the Clutch City crew on a video call, both throwing peace signs
  • Three of the Clutch City crew laughing together on a video call
  • Clutch City crew on a video call, smiling and throwing peace signs
  • Clutch City crew on a video call, one in front of the Clutch City logo wall
  • Three of the Clutch City crew on a video call, one in front of a beach background throwing a shaka